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Having original ideas in a world of collective thinking (video)
In my TEDx talk in Umeå I talked about the difference between creative output and creative input. And how, even if the Internet is really good at the output part, we should be more cautious with the...
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How technology and business is changing communication
My presentation at the iab.think digital in Brussels on the 28th May.How technology and business is changing communication from HelgeTennøClick here for the original post.Helge...
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The Role of Branding / Purpose in the Digital Economy
In two articles on HBR the role of branding in the digital economy is discussed.(Unfortunately behind the HBR paywall)In this first article Itamar Simonson and Emanuel Rosen argue that in many...
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Customer Centricity
The idea of customer centricity is growing in strength, I’ve collected some sources I personally have found valuable in developing this idea.- Shoshana Zuboff, Creating Value in the Age of Distributed...
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Customer Strategy
There are strategies for sales, communication, marketing, media, online, business, mobile, retail… almost anything, with the exception of those the strategies in the end are for; the customers.A couple...
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The Customer Gap
Customers are out-moving organization, creating a gap that has become the no.1 job for CEO’s to fill. There is a growing divide between people and organizations. This is driven by the last forty years...
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The Customer Is King – and How Research Is Failing
To develop the next generation services and products companies need to answer a very simple question: What job is the customer hiring the product for?Traditional customer research is not the right tool...
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Chat, Content or Social Selling – How Do We Measure the Value of Social Media?
By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites outside of core business, insignificant flirting...
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Traditional Design Thinking vs. Digital Design Thinking
Design Thinking needs a digital upgrade / extension to be more productive and helpful in an environment where organizations are facing digital challenges. Digital Design Thinking tries to take the best...
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The System Is the Customer
Every time you choose a model like e.g. a business model canvas or a customer journey you are choosing which information is important to you and which information is not.e.g. if you map a customer...
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